How to Improve Brand Visibility
Today, there are millions of small businesses in the United States. Because of that, how can a single brand stand out in the competition?
When starting a new business, it is vital to know several affordable and easy marketing strategies to generate brand visibility. These tips would also help you keep momentum as your business grows.
Here are several ways to improve the visibility of your brand:
Have Your Own TV Channel
Today, there are several platforms that offer brands a chance to have their own TV channel. One excellent example of this is Roku. You can instantly improve your brand visibility if you give your brand a Roku TV Channel since this platform has millions of viewers in the United States and throughout the world.
Handle Your Reputation
When your visibility is glowing, clean, and full of satisfied clients, brand visibility is great.
However, your visibility will not be that fantastic if your clients are unsatisfied or have an unresolved problem.
You shouldn’t forget about the people who have the potential to damage your business if you are putting it out the field for the masses to enjoy.
You should not ignore reviews. You can have great results even by just handling poor reviews in a well-thought-out manner.
Be Mobile
According to research, around 95% of prospective clients utilize their mobile devices whenever they are looking for local brands. Of course, you will obviously miss a lot of clients if your website isn’t responsive on their mobile devices.
Your search engine rank is meant to suffer if your site isn’t mobile-friendly or responsive. Google has a mobile-first algorithm that penalizes sites that aren’t mobile-friendly.
Of course, Google does not really want to penalize these sites. They only want to offer the best possible experience for their users whenever they utilize their search engine.
Google began paying attention since more than 41% of mobile queries are abandoned if the site takes longer than 5 seconds to load.
You shouldn’t debate whether or not you should have a mobile-friendly site. Mobile users signify a big possibility to improve brand awareness in a customer-driven and non-pushy way.
Now is the time for your brand to tap into that big potential.
Update Your Google My Business Listing
Being present where your clients are is a simple description of brand visibility. In the past few years, being visible means, you need to rent an ad in the Sunday paper or rent a billboard on a busy interstate. Nowadays, you can easily improve your visibility with the help of Google.
Now is the time to verify your business on Google My Business if you haven’t done it yet. It is very crucial that you do so.
First of all, verifying your business on Google My Business will not cost you anything. It is free. All you have to do is to click several buttons and fill-up some required information.
You could update your business details, generate engaging posts, add photos, and reply to client reviews after you have verified your Google My Business.